NORMS AND CONTROL
Ela Anna Ruben Adelen Lilah
initial research
“All the world’s a stage”
By William Shakespeare


All the world’s a stage,
And all the men and women merely players;
They have their exits and their entrances;
And one man in his time plays many parts,
26 Examples of social norms:

- Conventions
- Sense of appropriateness
- Sense of consequences
- Rituals
- Roles
- Responsibilities
- Honor System
- Politeness
- Etiquette
- Respect
- Reciprocity
- Social trust
- Sensibilities
- Signaling
- Norm entrepreneurs
- Norm marketing
- Norm propaganda
- Old norms
- Context switching
- Cross-cultural Norms
- Norm flex
- Bliss point
- Mediocrity
- Inclusion & Exclusion
- Accidental nonconformance
- Purposeful nonconformance
- Norms vs Rules
- Norms

Link for explanation
https://simplicable.com/en/social-norms
norm (n.)

"a standard, pattern, or model," 1821 (Coleridge), from Latin norma "carpenter's square, rule, pattern,"
Societal pressures are expectations that affect the entire community, or specific parts of it, like the pressure to get married, have children, etc.

https://www.linkedin.com/pulse/societal-pressure-its-effects-how-find-mental-peace-priyanka-dutta/
Common societal pressures:
- You need to always look presentable
- wear makeup
- wear nice and on-trend clothes
- be fit
- You need a lot of friends
- You need to have a good relationship with you family
- You need to be in a relationship
- you need to have a degree
- you need to a solid career plan/have a career

https://www.theodysseyonline.com/societal-pressures-everyone-faces

https://stephenguise.com/6-pressures-from-society-you-can-ignore/
Is peer pressure the main reason kids get in trouble, and how?

Is it also going on with adults?
How am I connected to this?
Am I still experiencing it?
Why look at others?
How does it show by older kids that experienced it?
What is peer pressure?
How did/does it change over the years?
Who’s at fault?
What’s the opposite of peer pressure?
When do you feel peer pressure?
Why does it happen?
What makes it easy to deal with?
Does it happen in certain places/groups?
Is it a bad thing?
Can it be a good thing?
Has it to do with society or yourself?
Fear to fail?
Consequences?
Why do we have the urge to belong / to be involved?
Is it part of nature?
Does it apply to animals?
How much does it shape you?
Where does the name come from?
How can I show peer pressure?
Is it the same for everyone?
Can you use peer pressure to your own benefit?
Do you put peer pressure on people unconsciously?
In what way is it used in society?
_ advertisements
Can you avoid peer pressure?
Are we aware of peer pressure?
Does it happen without knowing?
What’s the threshold of the pressure -> what’s the key?
Are there different levels of peer pressured?
What does it look like?
Are all your choices in life peer pressure?
Is it real?
Can we exist without it?
Do we externalize our fears?
Peer pressure with friends vs with parents?
When does peer pressure start/begin?
Do you feel you can’t do what you want to do?
Are there moments without pressure?
Are adults pressuring kids?
Consequences when you don’t give in to the peer pressure?
How would it be without peer pressure?
Is it a reflection of our own insecurities?
Why normative?
Is it natural?
Was it eventually good for you?
Open questions about Peer Pressure
Notes:

- Think of metaphors
- Writing and making at the same time
- Do exercises
- Focus on yourself in context
- Young people in prison?
Kendrick Lamar - The Art of Peer Pressure
"I never was a gangbanger, I mean
I never was stranger to the fonk neither, I really doubt it
Rush a n- quick and then we laugh about it
That's ironic, 'cause I've never been violent
Until I'm with the homies"
Is it real?
the myth of peer pressure
CONCLUSION
The concept of peer pressure leads to the belief that the peer group demands conformity to its norms, which may include delinquency. The notion that adolescents experience anxiety or frustration when unable to follow "the dictums of their peers" (Brown et al., 1986) supports the idea that teens sacrifice personal agency. However, the high-risk youths in the present study provided a different perspective. The peer group was experienced as a forum in which to participate in the collective construction of both a group and individual identity. Arguably, both group and individual status reflect the ability to convince others of self-worth (Varenne, 1982).
How to deal with peer pressure
Good vs bad peer pressure
Kendrick Lamar - Swimming Pools
The construct of peer pressure was examined as part of a qualitative study of the determinants of mental health for 41 high-risk adolescents. While the concept of peer pressure enables adults to explain youths' troubling behaviors, content analysis of the participants' accounts of their lives revealed peer pressure to be a myth. The youths indicated that adoption of the behavior and appearance of peers was a consciously employed strategy to enhance personal and social power. Association with peers was used to construct and maintain health-promoting identities that challenged the stigmatizing labels given to them by others. Three developmental stages to this process of identity construction were identified. During stage one, vulnerable youths learn to maintain a singular self-definition through interaction with peers. In stage two, youths purposefully use their peer relations to experiment with multiple identities. During stage three, youths collaborate with peers as equal partners in the construction of one or more identities for which they find acceptance.
https://www.agendani.com/social-media-pressures/#:~:text=A%20recent%20study%20by%20the,by%20the%20University%20of%20Glasgow.
spread of the Story feature in social networks
https://www.newtimes.co.rw/section/read/37308#:~:text=Some%20of%20the%20main%20causes,peer%20pressure%20tough%20to%20resist.
metaphor of the fish eye: the reality we get to see through our phones is just a small portion and is distorted, we do get to see only the positive side of it
what are norms?
what is societal pressure?
what is peer pressure?
https://www.agendani.com/social-media-pressures/#:~:text=A%20recent%20study%20by%20the,by%20the%20University%20of%20Glasgow.
Ungar, Michael T.
Peer pressure presented in media
field research
what are norms?
what is control?
after discussing different sub-topics of norms and control, we decided to focus onto peer pressure
we divided into individual research about peer pressure, narrowing it further into peer pressure present into social media/other platforms
upon brainstorming our different ways of researching about societal peer pressure, we noticed the power of media, mobile phones, social platforms, etc. has onto people's daily lives. we also took inspiration from "no crying at the dinner table" by carla nguyen

we decided to look into that more by documenting though photography and interviews with individuals in rotterdam
Insta, Tik tok trend:
Insta vs real life....
pretending if its "real" but stil for more likes and paying attention.
as our research about peer pressure began, we noticed the connection with social media - the constant need to capture the moment (that the authenticity of the moment is lost), flexing, FOMO, follow the trends to stay relatable within society, etc.
Peer pressure presented in media - social media focus
visual outcome #1
how do we present all this research visually?

from the photographs we created and some of the answers we got from people, we made various digital collages.
curated survey
some photos from the field research
discussion about the film
answers from the field research
i am a blank note to add white space
FINAL MAP
taking pictures of each other
following the photo path
giving context to the subjects + quoted answers from interviews
more research
possibly create an unnecessary tool to create new conversations surrounding peer pressure & social media - adds an awareness and let the audience question

why are we 'addicted' to our phones?
why do want to show only our best selves?
FUNNY ADS
Using of reconizble brand to show that your brand is better than that
Two different examples of funny ads:
- Simple
- Reconizable
- accessible
Funny because it is unreal so not sad for those people
- Extreme
- Exaggerate
- Unrealistic
some concept ideas